True Design Furniture

True design inside table

True Design furniture: a long project of a family.

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True Design is a joint project: the project of a family that has become a company. Founded in 1983 under the name TMA, an interesting geographical acronym of three towns – Treviso, Monselice, and Asiago – particularly active in the furniture industry and, specifically, in the office furniture industry.

True design blade cabinet

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The increasingly high capacities achieved in the upholstered furniture sector and the downturn in the auditorium seating sector led the family to evaluate a new path: the creation of a company that carries forward the expertise acquired over the years, combined with the agility and freshness of a family business a family business which since 2009 also includes the second generation of entrepreneurs.

True design abisko bench

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By virtue of necessity in that same year True Design was founded, an Italian company that creates high-quality furnishings and accessories, able to respond to the changing needs of the market in an innovative and lasting manner, providing a service that can always effectively satisfy customer needs with industrial products which can be customized upon request.

True design abisko armchair

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The spirit of True Design brand is contained in a single concise and precise adjective that reflects the values on which its collection is based, characterized by authenticity, practicality, and concreteness.

True design anyway side table

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These same adjectives fit perfectly with the coherent and visionary, but also pragmatic, work of the architect Aldo Parisotto, who has been in charge of creative direction since 2014. Parisotto, an internationally renowned architect, co-founder and owner of Parisotto+Formenton Architetti, immediately joined the True Design family, with whom he established a direct, spontaneous, sincere, and substantial relationship.

True design clara armchair

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Each of the company’s creations originates from the passion for the work and the profound sense of responsibility of those who work there, in a family atmosphere in which production increases and is developed.

True design ethrio bookshelf

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True Design’s production is the result of a thorough analysis of the demands of both the market and international production, organized in an open and flexible manner, adopting cutting-edge methods and technologies, focusing on knowledge and training. And, above all, cooperation with designers!

True design fender sofa

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The designers whose creative talents contribute to further enhancing the True Design catalog are, therefore, chosen according to the affinity between their ethical and aesthetic approach and that of the company to transform wood, fabric, metals, and leather into furnishing accessories both beautiful and accessible that are exclusively manufactured in Italy.

True design grillo armchair

Get the look with Grillo armchair

A decade after its inception, True Design’s objective is to grow continuously in the name of research and innovation, and to expand and increasingly stand out on the international level due to the quality of its production and service, competitively consoli- dating its brand among the most important market segments!

True design sho sofa

Get the look with Sho sofa

If you liked our blog post “True Design Furniture” have also a look at Emeco Furniture

 

 

 

 

Gaetano Pesce

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Gaetano Pesce: the artist-designer conquering China.

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Gaetano Pesce is an Italian sculptor, designer and architect famous for his countercultural ideas and his unique and inimitable works. He studied architecture at the IUAV in Venice, where in the same period taught personalities such as Carlo Scarpa and Ernesto Nathan Rogers. He then attended the Institute of Industrial Design in Venice.

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Gaetano Pesce is one of the greatest exponents of Italian design, in particular of radical design. From 1962 he embarked on a career as a designer, collaborating with the company C&B (now B&B Italia) on the creation of the UP Series, a series of seven models of polyurethane foam armchairs that immediately became one of the icons of Italian industrial design. The most famous is the UP5, which takes the shapes of the votive statues of the goddesses of fertility to give life to a true manifesto of political expression on the condition of women: the society of the late sixties is not ready to recognize the many abilities of women and relegates them to the margins of the political and social scene. Well after the year 2000 Gaetano Pesce, talking about the concept of this creation of his, will argue how the theme is still relevant in some countries of the world. In 2000 B&B Italia decided to re-propose the entire series of armchairs in a modern key.

gaetano pesce up5 chair

Now Gaetano Pesce lands in China, and this too is a sign of the times. It will perhaps be one of the few exhibitions in attendance to close 2020, “Gaetano in China”, from November 21st to December 30th at Gallery Room 6×8 in Beijing, and online at salon94design.com. It will be that the motto chosen to sum it up, “May you live in interesting times”, announces itself as provocative and iconoclastic. Americans, indeed, have the idea that this is an ancient Chinese curse.

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The saying was probably invented in the 19th century by an Englishman, but it’s still a subversive idea. The implication is that we would like to live in boring times, but without trouble. History, in short, the more adventurous it is, the more it is open to the unexpected, even the negative. 2020 is a perfect example of this. A year to forget, perhaps. A year of change, terrible in some ways, incredible for the transformation of perspectives it imposes on us. Like Pesce, who, ever eccentric, has embraced volatility as a virtue.

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The deepest tragedy, for Gaetano Pesce, is the greatest of opportunities: the possibility of seeing things differently. Here he is, then, arriving in China with all the paraphernalia that counters common sense.

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Chairs and vases not functional at all, protagonists of the revolt against the standardization of the series, portraits of the female body that denounce the different condition of women…

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Gaetano Pesce said during an interview: “There was a new way for me to speak politically: not through posters or communications that are a bit obsolete, but doing it with an industrial object had a new potential for communication,”.

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His abstract objects that seem to be made of pure movement, energy transformed into matter. A variety of shapes and colors with a common point, the desire to infuse objects, images and messages with a profound emotion. That of suffering, certainly, as the year 2020 testifies, but also the possibility of change, and the joy that always follows a tragedy.

If you liked our blog post “Gaetano Pesce” have also a look at 100 Years of Vico Magistretti

 

 

The Making Of Miniforms Products

miniforms ramblas cabinet

The making of Miniforms products: craftsmanship, attention to detail and high quality of materials.

miniforms acco table

A bit of history

Miniforms Company was born in Italy in the first 1970s as evolution of Inveta (Industria Veneta small tables), a company founded in year 1962 and producer of small tables and furnishing accessories.

miniforms colony coffee table

Get the look with  Colony coffee table

At the end of the eighties, Miniforms entered the international market, expanding its production: chairs, tables, beds, cabinets and bookcases were introduced, thus expanding the catalogue of new solutions for the living room area.

miniforms botera armchair

Get the look with  Botera armchair

The style that inspires the company is close to the idea of a sober house, with authentic materials and respect for the environment.

miniforms iola chair

Get the look with  Iola chair

The shapes and colours are essential, with clean and primary lines.
The materials used range from solid wood to sheet steel, from glass to aluminium, using environmentally friendly criteria for production.

miniforms edge cabinet

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But how are Miniforms products made? Let’s find out together in this video!

Miniforms makes smart, modern, innovative and quality products. Perfect if inserted in youthful and informal environments, they give a touch of Italian style to the house!

The entire Miniforms collection is available in our shop Lomuarredi

If you liked our blog post “The Making Of Miniforms Products”, have also a look at The Elegance of the Round Table