The Salone del Mobile 2021

salone del mobile 2021

The Salone del Mobile 2021: the 60th anniversary edition will be held in September 2021.

salone del mobile 2021

President Claudio Luti said that the 2021 edition will be the symbol of a new start for companies and the design community; the September period, from 5ft to 10th, has been chosen as the safest date for exhibitors and visitors. All the exhibitions will be present and the digital one will also make its debut.

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This will be a special edition because it will celebrate 60 years of a leading event in the world that in 2020 was stopped by the health emergency and in 2022 will take place again in April.

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This is the expected announcement of the date, made by Claudio Luti, president of Salone del Mobile.Milano, who arrived after a series of reflections and evaluations that involved Salone and Fiera Milano because they had to evaluate the best solutions to ensure the safety of exhibitors, professional visitors, architects, designers and buyers given the continuing health crisis taking into account that the 2019 edition had over 386 thousand visitors.

claudio luti

The 2021 edition will be special because the sectors, such as the kitchen and lighting, will also be on display every two years and, above all, because the physical salon will also be accompanied by the digital salon that will be present in all future editions. And that’s not all, once the Milan Show has restarted, the timing and modalities of the international initiatives in Moscow and Shanghai will be studied.

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“There is a need and desire for the Salone in Milan. Clients and designers from all over the world, as well as the press that follows us at an international level, have asked us insistently in recent months for answers on the confirmation of the edition. And this answer has been given – stressed Luti again – We will be there and we will be even more beautiful and motivated as the companies that are working to design and produce the best possible design and product proposals. After such a long time of physical and social distancing in every field, we would like to be able to think about the Show of meeting and real confrontation. To be able to come back and get excited together again with a city animated with new intentions”.

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“Happily involved” in the difficult definition of the exhibition calendar is the new CEO of Fiera Milano, Luca Palermo, who will be in office from next January 1st. “For us at Fiera it was also a moment to think about the restart through the most important Italian event and we worked because next September will be an important month for Milan. We have thought of enriching it with events and proposals by teaming up with Homi, so that in those days in Milan we will have the largest representation dedicated to the world of living and lifestyles, and there will also be fashion.” This is a strong signal, a sign of trust, of the ability to look ahead concretely as a system: Fiera Milano is at the service of companies, a platform that allows the relaunch of the Italian system and we are convinced that we will give a great signal to the country.

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An experiment is also being considered with Sea Aeroporti di Milano and Politecnico di Milano in order to obtain a health passport for visitors.
The decision of the Salone del Mobile, to move the dates, follows by a few hours the decision to hold the fashion system events in March 2021. A great sign of optimism is therefore coming from Fiera di Milano, which manages to bring together the entire economic system of Milan and the Lombardy Region, with an estimated impact of around 8 billion euros.

If you liked our blog post “The Salone del Mobile 2021” have also a look at The Manufacturers at the Salone del Mobile 2019

Manufacturers at the Salone del Mobile 2019

Manufacturers at the Salone del Mobile 2019. The style, materials, finishes and trends that will dictate the fashion in furniture sector.

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Every year, in April, Milan becomes the world capital of design; exhibitors, designers, producers, companies and architects from all over the world meet in Milan to discover new trends in the world of design. In this 2019 edition there were 2,418 exhibitors, of which 34% from abroad, from 43 countries, divided between Salone Internazionale del Mobile, Salone Internazionale del Complemento d’Arredo, Euroluce, Workplace3.0 and S.Project; of these, 550 designers under 35 took part in the SaloneSatellite.

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How the fair was structured:

The fair has been divided into several themed pavilions in order to make the visit more enjoyable and easy. One pavilion was dedicated to classic luxury furniture – a real eye-catcher! Giant Murano glass chandeliers, glass garden fountains, sofas and armchairs covered in precious fabric.

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A great success was also the thirtieth appointment with Euroluce, this year’s record edition has brought to the stage an integrated lighting, intelligent, increasingly eco-friendly and at the service of the project and customer’s needs.

 

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This edition of the Salone del Mobile also celebrated the debut of the new Workplace3.0 stories and exhibition routes, distributed inside the fair’s pavilions, which were highly appreciated both by operators and the public and by the exhibitors themselves, who recognised the value of multi-sectorism, synergy and quality. Workplace3.0, is an innovative event dedicated to design and technology for the design of the workspace, which confirms its new vocation: to explore new ways, forms and solutions for the workspace “of the future”, in which the human factor and intelligent technologies play a crucial role.

workplace 3 0 milan

S.Project, on the other hand, is a transversal space dedicated to design products and decorative and technical solutions for interior design. In total synergy with the Salone Internazionale del Mobile, Salone Internazionale del Complemento d’Arredo, Euroluce, Workplace3.0 and SaloneSatellite, S.Project selects, collects and enhances the proposals of companies to offer a 360-degree perspective on interior design and respond to new market needs.

s project milan 2019

But now let’s get to the heart of the Salone del Mobile and explore the pavilions dedicated to modern design that will furnish most of the homes around the world. Visiting the pavilions we found ourselves in front of companies from northern Europe that proposed a hygge Scandinavian style: handmade furniture with essential design all in wood and excellent quality.

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Spanish manufacturers such as Viccarbe and Sancal have presented very modern collections with a focus on quality and durability. Viccarbe’s style is always very refined and elegant thanks to the use of sober pastel colours and the most minimal design possible; the seats strictly covered in soft fabric give a touch of unique class.
Sancal, on the other hand, has focused on the use of colour in furnishing. The high quality furniture represents a real explosion of colour! Wraparound armchairs in red leather, dining tables and chairs in yellow wood, coffee tables with original orange and red shapes… Plus a modern collection of handmade carpets to complete a trendy furnishing, with a strong character but always up-to-date.

Viccarbe

viccarbe ace

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Product in the picture: Ace Armchair

viccarbe aleta

Product in the picture:  Aleta Lounge Chair

Sancal

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Product in the picture:  DB Armchair

sancal pion petra

Product in the picture:  Pion Petra

sancal company

Another very important Spanish manufacturer is certainly BD Barcelona Design, famous for reissuing furniture and accessories designed by Salvador Dalì. In fact, its collections are small works of art: original and unusual shapes, luxurious coverings and contrasting finishes.
The Italian Miniforms, known all over the world for its modern and Italian style, presented a very elegant, sober and without excesses collection, focusing on design but also on the aspect of functionality.

BD Barcelona Design

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Product in the picture:  Grasso Armchair

barcelona design couture

Product in the picture:  Couture Armchair

barcelona design table b table

Product in the picture:  Table B Wood

salvador dalì barcelona design

Miniforms

miniforms caruso

Product in the picture:  Caruso Cabinet

miniforms mastea

Product in the picture:  Mastea Coffee Table

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Product in the picture: Kolos Coffee Table

The fifty-eighth edition of the Salone del Mobile in Milan ended with a great deal of satisfaction for exhibitors, operators in the sector and for the public as well. Many visitors were able to admire the innovations and evolution of design and were able to take that inspiration that only an event of this type can offer.