Magis Proust Armchair: When Design Transforms Tradition into a Contemporary Icon Some design objects simply furnish a space, while others become the focal point. The Magis Proust armchair, designed by Alessandro Mendini, undoubtedly belongs to the latter category: a striking, playful, and surprising piece of furniture capable of transforming a classic form into a true work of contemporary art. Produced by Magis, the Proust was launched in 2011 as an industrial evolution of the famous Poltrona di Proust designed by Mendini in 1978. The new version retains the original’s unmistakable Baroque silhouette but reinterprets it using decidedly contemporary materials and technology: rotationally molded polyethylene. The History of the Proust Armchair…